Brand Manager

Job Description

Your Mission

To lead and strengthen Vinschool’s brand identity across the system, ensuring strategic coherence between educational vision, stakeholder communication, and market positioning.

Key Responsibilities

• Develop and execute medium- and long-term brand strategies aligned with Vinschool’s educational direction.

• Ensure brand consistency across campuses, communication channels, and campaigns.

• Collaborate closely with academic and leadership teams to translate...

Requirements

• Has solid experience in brand building and brand strategy, ideally within education or service industries.

• Possesses strong understanding of the Vietnamese K–12 mainstream education landscape.

• Demonstrates strategic thinking beyond campaign-level execution.

• Communicates fluently in both Vietnamese and English.

• Is internationally exposed; overseas education background is highly preferred.

• Balances creativity with structure, and narrative...