Commercial & Marketing Manager

Job Description

The Commercial & Marketing Manager is responsible for developing and executing commercial and marketing strategies to drive sales growth, enhance brand visibility, and ensure strong market performance.

This role works closely with cross-functional teams to align business objectives with brand strategies and optimize sales and marketing effectiveness.

Key Responsibilities

A. Commercial Strategy & Sales Performance

• Analyze sell-in / sell-out performance, productivity, and market share to identify growth opportunities.

• Prepare monthly purchase forecasts based on sales trends and market demand.

• Conduct sales performance analysis across retail channels and product categories.

• Monitor counter stock levels and retail performance to ensure optimal inventory management.

• Prepare monthly sales reports and business performance reviews.

• Develop and present annual business plans and commercial strategies.

• Ensure internal teams understand brand objectives, commercial priorities, and sales targets.

B. Marketing Strategy & Brand Management

• Plan, manage, and monitor Advertising & Promotion (A&P) budgets, including planning, execution, reporting, and reconciliation.

• Conduct market research and beauty trend analysis to identify consumer insights and market opportunities.

• Develop and maintain the Annual Brand Calendar, including product launches and marketing campaigns.

• Oversee marketing activities at retail counters, including in-store promotions, POSM, and visual merchandising.

• Manage collaborations with KOLs/KOCs and marketing partners to enhance brand awareness.

• Localize global brand campaigns to suit the Vietnam market.

• Evaluate the effectiveness of marketing campaigns and promotional activities.

C. Cross-functional Collaboration

• Work closely with Finance & Accounting to track marketing budgets and financial performance.

• Coordinate with Logistics, Supply Chain, and Retail Operations to ensure product availability and smooth operations.

• Align with brand principals and internal stakeholders to ensure consistent brand execution.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Minimum 5 years of experience, including 2–3 years in a managerial position.

• Experience in beauty, cosmetics, FMCG, or retail industry is highly preferred.

• Strong analytical skills and business acumen.

• Excellent communication and stakeholder management skills.

• Fluent in English communication (both written and spoken).

Benefits

• Working time: Monday – Friday

• Competitive salary: 40,000,000 – 50,000,000 VND/month

• 13th month salary bonus

• Performance-based bonus

• Full Social Insurance, Health Insurance, and Unemployment Insurance as required by law

• Opportunities for career development and professional growth

KPIs

• Achievement of sales targets

• Forecast accuracy

• A&P budget efficiency

• Marketing campaign performance and ROI