Consumer Market Knowledge Manager

Job Description

3. Product development & assessment:

- Based on consumer’s insights to define unmet need to design solution.

- Describe products features & effectively communicate with R&D to develop suitable solutions/ identify technology, model needed...

- Work with cross functional team to develop and assess product’s 6Ps: total offer to satisfy consumer's needs (hot button list, story board test, offline TVC, packaging test, product test work with CTI, channel test, pilot assessment, Post launch evaluation, ....

4. Lead team and develop team members.

5. Other tasks as assigned by Line manager.

Requirements

- Bachelor’s degree in business administration / marketing or related major.

- At least 3-5 years’ working experience in research, FMCG is a must.

- Advanced research skills (Qualitative research is preferred).

- Good sense of business and passionate to contribute to business result.

- Leadership skills and Strong stakeholder management skills, able to lead and drive actions.

-...