Creative Manager

Job Description

A. Creative Strategy & Concept Development

- Develop creative strategies for campaigns based on marketing objectives and brand positioning.

- Create big ideas, key visuals, and overall creative concepts.

- Lead brainstorming sessions and foster a collaborative, inspiring creative environment.

B. Creative Direction & Production Management

- Collaborate closely with the Brand Communications and Digital teams to develop and execute creative concepts.

- Work directly with designers, photographers, videographers, and motion designers to deliver creative outputs that meet the brief and ensure quality.

- Oversee visual quality, concept execution, and design standards throughout the entire production process (pre-production – production – post-production).

- Manage external design agencies and production houses when required.

C. Brand Management & Experience Design

- Ensure all creative materials follow brand guidelines and maintain consistency across channels.

- Support the development of brand experience assets: events, activations, PR materials, digital assets, OOH, POSM, etc.

- Oversee visual quality, concept alignment, and related design elements for rebranding or brand refresh projects.

D. Project Management & Cross-functional Collaboration

- Manage timelines, allocate resources, and assess the creative team’s workload.

- Coordinate with Marketing, PR, Digital, Events, Operations, and other internal departments. Ability to lead and coordinate the scope of work with various stakeholders, internal departments and external agencies.

- Plan and manage project timelines, budgets, and production costs.

- Report creative performance and campaign output against KPIs.

E. Team Leadership & Development

- Recruit, train, and mentor creative team members: designers, editors, creative executives, and in-house photographers/videographers (if applicable).

- Establish an effective creative workflow from brief → concept → production → review → approval.

- Propose training, new tools, and development plans to elevate the creative team’s capabilities.

Requirements

- 5–7 years of experience in the creative or advertising industry; agency or major brand experience strongly preferred.

- Proven experience managing creative teams and working with internal/external production teams.

- Strong understanding of branding, art direction, visual creative, and digital creative.

- Knowledge of video production, creative events, or UX/UI is an advantage.

- Creative & conceptual...