Film Marketing Manager

Job Description

Department: Sales & Distribution

Reports to: Sales & Distribution Director

ROLE OVERVIEW

The Film Marketing Manager is responsible for planning, developing, and executing the marketing and promotional strategy for a film (or a slate of films) from pre-production through release. This role bridges creative, strategic, and commercial functions — working closely with producers, distributors, creative agencies, and media partners to maximize awareness, audience engagement, and box-office or streaming performance.

KEY RESPONSIBITIES

Strategy & Planning

• Develop and implement comprehensive marketing plans for film releases — including target audience definition, positioning, and messaging.

• Coordinate with producers, distributors, and creative teams to align marketing goals with production timelines and release strategies.

• Manage campaign budgets, timelines, and KPIs.

• Conduct market research to identify audience insights, competitive landscape, and trends.

Creative & Campaign Development

• Oversee the creation of marketing assets such as trailers, posters, key art, behind-the-scenes content, and social campaigns.

• Collaborate with creative agencies, graphic designers, and editors to ensure brand and creative consistency.

• Guide tone, messaging, and creative concepts across all platforms.

Media, PR & Digital Marketing

• Coordinate with media planners to develop paid, owned, and earned media strategies (TV, digital, print, out-of-home, etc.).

• Manage digital marketing efforts including social media, influencer partnerships, and online advertising.

• Oversee PR strategy — press junkets, premieres, interviews, and media relations.

• Track campaign performance and report insights to leadership.

Partnerships & Distribution

• Work with distributors, exhibitors, and streaming platforms to optimize release timing and promotional visibility.

• Develop co-marketing opportunities with brands, sponsors, or other IPs.

• Support international marketing teams where applicable.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Communications, Film, or a related field.

• 5+ years of experience in film, entertainment, or media marketing.

• Proven success managing integrated marketing campaigns for films, series, or entertainment content.

• Strong understanding of digital marketing, social media, and audience engagement strategies.

• Excellent communication, leadership, and project management skills.

• Creative thinker with a data-driven mindset.

• Passion for film and storytelling.

• Willing to relocate.

Preferred Qualifications

• Experience working with major studios, streaming platforms, or film distributors.

• Familiarity with film festival marketing, premiere planning, and talent publicity.

• Proficiency with marketing analytics tools (Google Analytics, Sprinklr, Meta Ads Manager, etc.).

Soft Skills

• Strategic and creative problem-solver

• Highly organized and detail-oriented

• Strong interpersonal and negotiation skills

• Comfortable managing multiple campaigns simultaneously