Job Description
Job Description
About Us:
With over 20 years of experience in Vietnam, VietConnection Company is a trusted partner in distributing and developing international premium brands in the mother & baby and lifestyle sectors.
We work closely with global partners to build strong brand presence and deliver high-quality products to Vietnamese consumers through our retail network and distribution channels.
We are looking for a strategic and creative Marketing Manager to lead brand development and marketing initiatives for our global brands in Vietnam.
Job Summary:
The Marketing Manager will be responsible for developing and executing integrated marketing strategies for global brands distributed by Viet Connection. This role requires strong capabilities in brand management, marketing strategy, cross-functional coordination, and team leadership.
Key Responsibilities:
1. Brand Strategy & Marketing Planning
- Develop and execute comprehensive brand marketing strategies aligned with global brand guidelines and local market insights.
- Build annual and quarterly marketing plans, campaigns, and brand activation strategies.
- Strengthen brand positioning and ensure consistent brand image across all channels.
2. Campaign & Communication Management
- Lead and oversee integrated marketing campaigns including digital marketing, retail marketing, PR, events, and influencer collaborations.
- Work closely with agencies and internal teams to deliver high-impact marketing activities.
- Ensure marketing initiatives effectively support sales growth and brand awareness.
3. Market & Consumer Insights
- Conduct market research and competitor analysis to identify opportunities and trends.
- Translate market insights into actionable marketing strategies.
4. Cross-functional Coordination
- Coordinate with sales, retail, merchandising, and e-commerce teams to maximize campaign effectiveness.
- Work closely with international brand partners to align marketing activities with global strategies.
5. Team Leadership
- Lead and develop the marketing team to achieve performance goals.
- Manage marketing budgets and ensure cost-effective execution.
- Track KPIs including brand awareness, traffic, sales growth, and campaign ROI.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
- 5+ years of experience in Marketing / Brand Management, preferably in FMCG, retail, fashion/mother & baby industry or international brands.
- Strong expertise in brand building and integrated marketing strategy.
- Excellent project management and coordination skills.
- Creative mindset with strong marketing storytelling ability.
- Data-driven...