Marketing Manager
Công Ty Cổ Phần Đầu Tư Nam Long
Job Description
***Overview:
• Responsible for developing and implementing marketing strategies for products/projects to boost sales and enhance brand recognition
• Manage the project marketing team and coordinate with other departments to ensure alignment with company business objectives
Responsibility:
A. Performance:
1. Develop Marketing Strategy (20%):
• Conduct market research and data analysis to identify trends and opportunities
• Develop and implement long-term and short-term marketing strategies to enhance brand awareness and attract customers
• Generate ideas, build detailed plans and roadmaps, and oversee execution including events
• Collaborate with Marketing Director to align with business objectives
• Advise and propose ideas, plans, and solutions for brand promotion strategies (monthly, quarterly, yearly)
• Enhance brand image, support growth, and differentiate from competitors
• Research and utilize effective communication channels
• Ensure growth in sales and customer base
• Evaluate effectiveness of strategies and recommend improvements
2. Execute & Manage Marketing Activities (40%):
a. Digital Marketing:
• Manage content across online channels
• Plan and execute Ads and SEO strategies
• Provide direction and take responsibility for content and visuals
b. Trade Marketing:
• Develop event ideas to stimulate demand
• Utilize offline channels effectively (signage, events, physical spaces)
c. Product Marketing:
• Coordinate team to deliver communication materials as planned
• Stay updated on trends and adjust strategies accordingly
Campaign Management and Execution
• Ensure consistent messaging across all channels and materials
• Monitor campaign performance and adjust strategies as needed
• Evaluate results, capture learnings, and improve future campaigns
Project Brand Management
• Strengthen brand identity and market positioning through effective branding and promotion
3. Budget & Performance Management (10%):
Marketing Budget Planning and Management:
• Propose and manage marketing budgets to ensure cost efficiency
• Monitor spending and optimize resource allocation to maximize ROI
Performance Analysis:
• Analyze marketing data to evaluate campaign performance
• Provide regular reports and recommendations to Marketing Director
• Liaise and negotiate with external agencies
• Plan and monitor performance of agency partners
4. Team Management (10%):
• Train and mentor team members
• Supervise and evaluate performance
• Assign tasks effectively
• Monitor progress, results, and overall team effectiveness
• Participate in recruitment and interviews
5. Stakeholder Collaboration (10%):
• Work closely with product, business, and customer service teams
• Ensure alignment between marketing and business goals
• Participate in cross-functional meetings and strategic planning
• Communicate effectively with internal and external stakeholders
B. Health:
6. Actions contributing to overall corporate health (10%):
• Participate in training and company activities
• Ensure compliance with policies and procedures
• Promote a positive, performance-driven culture
***Background / Experience:
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• 5–7 years of experience in Marketing
• 2–3 years in managerial or supervisory role
• Real estate experience preferred
• Good English skills
***Knowledge, Specific job skills, and Abilities:
• Strong understanding of core marketing functions: research, communication planning, digital, content, media, branding, events
• Understanding of campaign workflow: planning, execution, monitoring, reporting
• Team coordination and task management skills
• Strong planning, multitasking, and project management
• Ability to review and guide content and visual outputs
• Analytical skills for performance and digital metrics
• Strong communication and cross-functional collaboration
• Problem-solving, creativity, continuous improvement mindset
***Mindsets & behaviors:
• Proactive, accountable, results-oriented
• Professional with strong time management and follow-through
• Collaborative, open-minded, supportive
• Willing to learn and adapt to new trends
• Integrity, Professionalism, Ownership (Core values)
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